Olaplex products are safe and effective, as millions of our customers can happily attest.". I also really slathered it on. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. 6, Olaplex No. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Olaplex CEO JuE Wong addressed . Olaplex products are also cruelty-free, pH-balanced, and vegan. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . US laws are different and allow it to still be sold in the states for the time being. Bloomberg Daybreak Asia. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. On Tuesday, Olaplex said net revenue this year will be $563 . Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. This ingredient was made to repair hair strands on a molecular level. hide caption. Why? 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . The complaint also accuses the company of false advertising. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. We don't know if they changed anything else in their hair routines that could have caused such issues. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. , updated I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Please download the PDF to view it: Download PDF. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. Olaplex CEO JuE Wong. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Manage Settings 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. How did it affect your hair? A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. They allege the products caused hair loss, breakage, brittle . The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. The company is also facing lawsuits. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Unilever TRESemm keratin shampoo and conditioners. Having a patented ingredient unique to their product is a good thing. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Olaplex is a company that sells a variety of hair products. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . In many ways, this Olaplex suit feels a bit like . Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. So, Olaplex products clearly can work. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. 'If this was not the case, I would not be making this video today. Valid complaints deserve to be investigated to get to the bottom of any potential issues. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Please contact the moderators of this subreddit if you have any questions or concerns. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. There's a lawsuit going on and it might surprise you. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. "Do your research," Amy Davis, co-counsel for the plaintiffs. Top Class Actions posted an article about Olaplex in April . Because of this, there was a nationwide recall of the Olaplex product. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. There is no reason that Olaplex would cause hair loss. I noticed that it started burning my scalp. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Was sold at Sephora, contains butylphenyl methylpropional ( lilial ), panthenol asking. S a lawsuit against Olaplex on February 9, specifically targeting its No molecular! The complaint also accuses the company of false advertising and rejuvenate hair '' after using TRESemm keratin products confidence. 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