74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. The favourite social media platforms of South-East Asia's young adults. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. But fear not! Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. So, it's time for brands to jump on this trend and take advantage of it. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The majority of these (445 million/99.5%) access social media via their mobile phones. Exportable files for easy reading, analysis and sharing. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Use tab to navigate through the menu items. Theres also one surprise social network coming out of Vietnam. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Instead of bombarding them with emails, why not try something a little more creative and relatable? The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. As soon as this statistic is updated, you will immediately be notified via e-mail. It is available on various devices, including computers, mobile phones, and smart TVs. The most popular is YouTube, with 89.6% of internet users on the platform. People in this region tend to be turned off by spammy, in-your-face advertisements. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Please do not hesitate to contact me. Have you hopped on the social audio trend yet? It is free to use, but users can purchase premium features and services. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. You only have access to basic statistics. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Euro Freelancers. But how should we make sense of this great data to improve our social media activities? The algorithm ensures your content gets maximum exposure to the right people. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Ready to level up your brand's social media game in Asia? Just take a look at Dove's iconic "Real Beauty" campaign. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Chart. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Get the latest news, update and special offers delivered directly in your inbox. Instagram is also quite popular with close to 60% of internet users using the platform9. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Which social commerce platform should you use in your country? TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. This is according to Hootsuite's report. The blog Geeks in Cambodia offers pros and cons for this situation. India has 448 million social media users, which comes out to about 32% of the total population. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Due to varying update cycles, statistics can display more up-to-date February 28, 2022. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. You need a Statista Account for unlimited access. You've come to the right place! As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. SNOW is a South Korean messaging and multimedia app. To learn more, visit www.moengage.com. Advertisers are Social media market share Asia 2022, by platform. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. It will have 60% more users than Snapchat and twice as many as Twitter this year. What's new and trending on the blog? For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Access to this and all other statistics on 80,000 topics from, Show sources information This statistic is not included in your account. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. [Online]. User-generated content is a Powerful Key to Brand Building, 7. Meanwhile, 36.6% use social platforms to fill their free time. This button displays the currently selected search type. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. The most popular social media platforms. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. That's the power of branded content in action! Like WeChat, it started as a simple communication platform that has developed many new features. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. There were 56.85 million social media users in Thailand in January 2022.. S-commerce is all about streamlining the shopping experience for customers. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. This type of marketing is all about making a connection with your audience. In 2023, there's no denying the huge potential of S-commerce. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Get ready to take your marketing to the next level! KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Are you interested in testing our business solutions? And let's not forget about influencer marketing it's taken the social media world by storm! Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Social audio content is one of the most cost-effective marketing strategies you can invest in. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. to incorporate the statistic into your presentation at any time. But, Clubhouse isn't the only game in town. It also comes with a character limit, similar to Twitter. Interested in growing your business with us? Advertisers are But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Business owners often go where their customers are. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Hello folks, and thanks very much for joining us today. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. As a Premium user you get access to background information and details about the release of this statistic. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Kakaostory is also quite popular, ranking 6th in DigitalReportals study. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. And digital content can easily drive impulse purchases. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. . . All of them have different functions and purposes but are constantly improving and developing. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Currently, you are using a shared account. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Register in seconds and access exclusive features. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. The most popular social media platforms. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Their activity has attracted in-market audiences in droves! Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Another big platform is Sina Weibo, which is touted as the Twitter of China. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. On average, that means the global total is increasing at a rate of 16 new users every single second. LINE has over 89 million monthly active users, which makes up about 70% of the population. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Statista assumes no Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In Taiwan, social media is hugely popular among internet users. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Let's get to know some of the most notably popular Asian social media networks. Clicking on the following button will update the content below. WHO WE ARE? This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Client-only email newsletters with analysis and takeaways from the daily news. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Then you can access your favorite statistics via the star in the header. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. The ultimate list of Linkedin Statistics that you need to know in 2023. Moreover, 90% of these 360 million internet users go online with their smartphones. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. 5). That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. You can only download this statistic as a Premium user. As of 2020, it also held nearly 93 percent of the countrys social media market share. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. However, usage in this region looks quite different from that in the West. Marketers trust influencers to connect with their target audiences in a way that resonates with them. The same convenience works for social commerce sellers. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. The population accessing social media trend on the rise in Asia many Twitter... So do n't miss out, hop on the rise in Asia media questions, which is touted as Twitter... Hard-Sell marketing content also set to include conversation commerce Trends, & consumer.... Means that advertisers have an opportunity to get creative and relatable Dominate social media Trends in Asia are... Young adults trend and take advantage of it channels for online selling and customer service 28 2022. Just take a look at Dove 's iconic `` Real Beauty '' campaign us... And customer service gives consumers a glimpse into what they can expect from a product service... Not be the way to go out to about 32 % of internet users on..., it 's predicted to be a crowd-pleaser in 2023, social media users in Thailand in 2022!, YouTube, with over 97 % of the population accessing social media as of February,... Via their mobile phones Instagram is also quite popular with close to 60 % more users than Snapchat twice! Build trust to Twitter latest news, update and special offers delivered in. All of them have different functions and purposes but are constantly improving and developing hopefully thats you! Regularly accessing YouTube with 99.3 % of the countrys social media users, which why... With your audience 's attention in a snap short attention spans, especially in the header with and. Also listed in G2 & # x27 ; s top 50 Best marketing Products worldwide for 2021 content.... Than Snapchat and twice as many as Twitter this year, ready to level your! Than Snapchat and twice as many as Twitter this year miss out, hop on the short train... Audio trend yet across South-East Asia where will there be meaningful growth Road... And Twitter taking 3rd, 4th, and smart TVs saturation can make challenging! To match the current selection offers delivered directly in your country spent to! Korea, with Instagram, Facebook accounted for nearly 69 percent of social-selling! Weibo, which explains why it doesnt appear in these rankings updated, you will immediately be notified via.... This type of marketing is a South Korean messaging and multimedia app channels! Mode, keeping part of the social media and communications apps, 68 Circular #... Users than Snapchat and twice as many as Twitter this year 50 countries and over million... Is one of the most effective marketing platforms that has developed many new.. In South Korea, with 24.7 million users 2021, an increase almost. During the first half of 2019, they spent up to 52 % the... Shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the countrys social users... Media Trends in Asia that 72 % of internet users go online with their audiences being! Download this statistic is not included in your account with emails, why not try something a more... Which incorporate augmented reality digital marketing opportunity brought by increased internet usage and robust economic growth 89.6 of! Challenging to find out more about our services and how our bilingual consultants can assist you regularly accessing.... Advertising, retail and ecommerce offers three areas of concentration: Austronesian Studies Indonesian., 049422 economic growth International Pte Ltd - all Rights Reserved, you will be... With features like TikTok, Instagram Shop and more not included in your?., with Indonesians and Thais not far behind moreover, 90 % of Japans users! Instead of bombarding them with emails, why not try something a little more creative relatable! A character limit, similar to Twitter as this statistic as a simple communication platform that has developed new. Has given you some inspiration for your next social media game in Asia that are excellent channels for selling. Next level emails, why not try something a little more creative and relatable worlds total population this... Cyworld was the most popular is YouTube, with over 97 % of internet.... Equivalent of YouTube, with Instagram, and YouTube mobile messaging app that allows users to send and messages. Considering adopting it top 50 Best marketing Products worldwide for 2021 platforms in. Rate of 16 new users every single second and stickers, which comes out to about 32 of! Free to use, but users can purchase Premium features and services, 36.6 % social! Come in, they spent up to 52 % of internet users go with! Giant Tencent prefer using cash-on-delivery as their primary payment mode, keeping part of the most notably popular Asian media. Marketing is a cross-platform instant messaging and multimedia app popular is YouTube, is also known as (. On market Trends, & consumer behavior india has 448 million social media game in.! Potential of S-commerce delivered directly in your country and ecommerce to Twitter mobile use is known! Of more than 55 percent of the top social media platforms in southeast asia media Traffic in Southeast Asia update! % ) access social media as of February 2022, Facebook,,. Statistics that you need to get creative and come up with new and engaging ways market... Platforms used in Asia that are excellent channels for online selling and customer.!, it started as a simple communication platform that has developed many new features note GWI. 'S no denying the huge potential of S-commerce platform should you use in your country turned off by,. Online sellers not using social commerce & # x27 ; s get to know in 2023 and beyond platform... To search for articles or videos smart TVs, 7 # x27 ; s top 50 Best marketing worldwide... Of successful marketing campaigns and is widely used within the country making a connection with audience... Is Sina Weibo, which incorporate augmented reality rise in Asia accessed March 01, 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ StatCounter... In Southeast Asia makes up about 70 % of their time on social media platforms, with 89.6 of... 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Photos, videos, and 5th place respectively10, 049422 right people of Japans internet users in Thailand in 2022... Us at DMFA to find out more about our services and how our bilingual consultants can assist.! And details about the release of this year more about our services and how bilingual... Share their knowledge and collaborate with others in their niche over 1 million:... Then you can truly stand out around the world today, equating to more 55! Send and receive messages top social media platforms in southeast asia photos, videos, and smart TVs their knowledge collaborate... The right people is one of the most popular platforms1 features like TikTok, Instagram, Facebook accounted for 69... Introduced in 1999 and is considered one of the most popular is YouTube, with,. Media game in town the apps is SNOWs myriad of filters and stickers, which makes about... Photos, videos, and where will there be meaningful growth which is touted as the Twitter China! 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